Real Deals New Brand Identity

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Real Deals New Brand Identity

Hey, that’s new!

For some of you that have been with us since 2006, you’ve seen us refresh our shoppes, both inside and out, and you’ve likely seen us use a few different logos since then as well. We appreciate you so much for your support as we have evolved! You may also be wondering, why have we refreshed our look, again? Well, here’s why:

So much more than home décor:

We began as Real Deals on Home Décor and while that is still true, our locally-owned shoppes offer gorgeous décor and amazing women’s fashion. But, these two categories of product do not even scratch the surface! Unique gifts, one-of-a-kind finds, seasonal looks, local flair, amazing prices and customized shopping events create an inspirational, treasure hunt-filled shopping adventure. Our logo simply couldn’t and shouldn’t limit what Real Deals provides or means to our customers. Because of that, you’ll see our name appear as just Real Deals within our logo.

Timeless look:

We all see the trends come and go, but what is timeless? Black and white. Black and white can go with anything. It’s the LBD (little black dress) that is your go-to or your favorite white tee. We simplified our look to a black and white mark that will accompany all of the looks that you’ll see in our shoppes.

We keep it real:

You, our customer, are what we are here for. Our Real Deals shoppes are here to help you make your house a home. We help you not only look great, but feel great as you tackle your day. We’re here to give you a “happy place” that you can visit and leave your worries at the door. We wouldn’t and couldn’t be us, without you. That’s why you’ll also see your local Real Deals shoppe logo includes your town name because our local shoppes really do embrace their local community, and we wouldn’t have it any other way.

When you visit your local Real Deals, you may see a different logo than shown here. Bear with us as all of our shoppes work to visually transform! More importantly, even though our logo represents the first impression of Real Deals, it’s what’s inside our shoppes that truly matters. When you visit us, you’ll be welcomed with a shopping experience like no other, be surrounded by home décor and fashion for every style and season, and a local shoppe owner who can’t wait to see you!

When you visit your local Real Deals, you may see a different logo than shown here. Bear with us as all of our shoppes work to visually transform! More importantly, even though our logo represents the first impression of Real Deals, it’s what’s inside our shoppes that truly matters. When you visit us, you’ll be welcomed with a shopping experience like no other, be surrounded by home décor and fashion for every style and season, and a local shoppe owner who can’t wait to see you!

2019-09-10T13:32:20+00:00September 10th, 2019|Blog, RD Inc, Real Deals|Comments Off on Real Deals New Brand Identity